※ Context

Intro: This document has been created to help facilitate the continued conversation between Pieter and Mischu, and subsequently the decision making process for Pieter to join Orthofoodie on its mission to empower people to make informed food choices.

Opportunity: Mischu and Pieter have been exploring the idea for Pieter to join Orthofoodie as a co-founder in the USA. In this role, Pieter would be responsible for helping to solidify the business and operational building blocks of the company in general, and to accelerate the company’s anticipated roll out in the US market. With the business still being in its early development, Pieter’s responsibilities will focus on the dynamic needs of the company at every stage of its growth, and will include things like customer discovery, user testing, product roamapping, business development, sa

🧭 Discuss & Explore

Breaking down the business

• Understanding the competitive landscape for Orthofoodie in the USA.
  • What place do apps like MyFitnessPal, Apple Health, Noom, and other companies take in?

Lifesum

• Core Offering:
  • Combines meal planning and tracking with lifestyle coaching.
  • Focuses on fitness, weight loss, and general health through customized plans (e.g., keto, intermittent fasting).
• User Experience:
  • Gamified, with points and rewards to encourage logging and adherence.
  • Offers vibrant visuals and motivational tools but lacks depth in micronutrient tracking.
• Monetization Model: Subscription for premium features like personalized plans and coaching.
• Limitations:
  • Limited focus on specific nutritional sufficiency or detailed education.
  • No integration with restaurants or dining-out options.

Eat This Much

• Core Offering:
  • Automatic meal planner that creates daily meal plans based on user preferences and calorie goals.
  • Tailored for individuals who prefer structured, pre-planned eating schedules.
• User Experience:
  • Simplistic and functional interface but limited flexibility in adapting plans dynamically.
  • Focused primarily on macros and calories without much focus on micronutrients.
• Monetization Model: Premium plans offering detailed meal plans and shopping lists.